A Star is Born

With courage to brew
The ages become less dark
Sparks become a Star

Written by Captain Hops.

References: Stella Artois is launching their new website tomorrow, Tuesday, September 18, 2007. They have been building excitement and dropping hints and giving previews about it for the last few weeks on their blog. I was given a preview of the site this weekend and I have to say it is pretty spectacular. The care and craft and expense that went into producing the site, the games, the cinematic elements, the score, the clips and every aspect of the site are nothing short of remarkable.

Just to give you an idea of how cool the site is, I will let you know that the promo packet that was sent to me was… er… diverted by a customs agent somewhere between Belgium and Baltimore. I don’t mean to jump to conclusions about anyone, but I can only assume that the agent or agents (could there be a conspiracy?!) likely spent the whole weekend viewing the videos and attempting to master the games and challenges that the general public will only get access to tomorrow.

I highly recommend checking out the site when it opens.

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Thing of the Day: Rick Steves’ Amsterdam, Bruges, and Brussels 2007

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  1. Just my opinion, of course but… see here for my reaction to this campaign. Don’t get taken for a ride.

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